Toxic Revenue Part 2: The GoFundMe Shadow Page Scandal
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Toxic Revenue Part 2: The GoFundMe Shadow Page Scandal

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In Part 1, we talked about how bad data makes you blind. In Part 2, we talk about how bad platforms hold you hostage.

In late 2025, the nonprofit world was rocked by the "Shadow Page" report: Major platforms like GoFundMe were found to have created over 1.4 million unauthorized donation pages using scraped IRS data.

They used your name. They hijacked your SEO. They kept the donor data.

In this conclusion to our "Toxic Revenue" series, we expose the mechanics of this digital identity theft:
  • The SEO Hijack: How "Clone" pages rank higher than your official site.
  • The Tip Deception: How donors are tricked into paying 15% "tips" to the platform, thinking it helps your cause—ruining your reputation.
  • Other Sources of Information:
  • The Legal Fallout: 
Stop letting third parties hold your brand for ransom. It’s time to reclaim your digital sovereignty.