Are your donation forms triggering the "Pain of Paying"? Drawing on research from Richard Thaler and Uri Gneezy, this episode dismantles the "Cover the Fee" trend. We discuss why isolating credit card fees validates the damaging "Overhead Myth" and how nonprofits can pivot to a Holistic Ask.
Learn why the Better Business Bureau validates 35% overhead, and how you can confidently ask donors for a 15% "Foundation Gift" that covers your real costs while promising 100% impact for the cause.
Learn why the Better Business Bureau validates 35% overhead, and how you can confidently ask donors for a 15% "Foundation Gift" that covers your real costs while promising 100% impact for the cause.