The Day the Earth Stood Still

Before Newton ever formalized motion and gravity, a Persian poet captured the rhythm of nature in two lines. As non-native speakers, it’s hard to do justice to the original in performance—so we’ll honor it by sharing it plainly, and then we’ll stick to the translation.

کلیم کاشانی
موجیم که آسودگی ما عدم ماست
ما زنده به آنیم که آرام نگیریم

Translation:
“We live by refusing to settle. We are waves—when we become still, we disappear.”

From there, we run a grounded thought experiment: What happens if the Earth stops rotating? When rotation fades, the Coriolis effect fades with it—winds stop curving into familiar patterns and become more direct. And with prolonged daylight and darkness, the planet swings toward extremes: scorching heat, deep cold, and an environment that becomes harder to live in because the stabilizing rhythm is gone.

Then we connect the dots to fundraising: this is what happens when fundraising stops interactions. When engagement loses its “spin,” the donor climate goes extreme—long cold silence, followed by overheated panic campaigns.

That’s why we recommend building Psychological Firewood: stored warmth through meaning, belonging, gratitude, and human stories—especially in colder seasons. And that’s where Dispatch’s Engagement Plan helps: it automates a healthy engagement rhythm so fundraisers don’t have to carry the firewood manually every day. (Click & Pay Suite handles the giving moment; Dispatch sustains the relationship motion.)

Practical takeaway:

 Warmth → Proof → Invitation → Recognition

For more information about this and all Click & Pledge products make sure to visit ClickandPledge.com and request for a one-on-one training or demo - whether you are a client or curious about our platform - just ask us and we will gladly get together with you to chat.

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