Part 3: The Bene Score
This is Part 3, our finale. In Part 1, we introduced the Free Energy Principle, where the brain avoids "surprise." In Part 2, we applied this to fundraising, showing that irrelevant asks create "high entropy" noise that donors are wired to ignore.
Now, we bridge the gap from theory to practice. If we must avoid "surprising" our donors, how do we know what's on their minds? We introduce the Bene Score, a powerful predictive model that uses Bayesian estimation—the same "belief updating" math the brain uses—to bring all donor interactions together. Discover how this tool can predict donor behavior, allowing fundraisers to finally move from high-entropy "guesswork" to a low-entropy science of delivering the perfect, relevant ask.