Modelling the Donor: Part 1- The Predictive Brain and Free Energy Principle
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S1 E9

Modelling the Donor: Part 1- The Predictive Brain and Free Energy Principle

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Part 1: The $10 in Your Wallet: Why We Hate 'Surprise'

This is Part 1 of our series. In this episode, we introduce the Free Energy Principle, a core theory from neuroscience. We break down how your brain acts as a "prediction machine" that is fundamentally wired to minimize "surprise" (or entropy). We'll use the example of finding $10 in your wallet to show how this explains why we prioritize immediate, predictable needs (like coffee or parking) over abstract goals. This lays the foundation for understanding all human behavior—including a donor's.