Givent Online Meeting Fundraising

Welcome to this edition of Beat Behind Each and Every Product covering the latest products and features in our platform at Click and Pledge. So today we're tackling something of a philosophical question but one with huge practical implications for every organization. Listening. I mean we all see it, the whole technological landscape has shifted. With AI the cost of just generating information is basically approaching zero.

Data is just, it's everywhere. But that creates a challenge doesn't it? The real question for every fundraiser, for every administrator administrator out there is, does this difference in technology actually make a difference in your results?

That is the moment of reckoning. Yeah. Absolutely. Having data is cheap now, but turning it into intelligence.

Yeah.

That's the hard part. And our core belief has always been that, you know, intelligence comes from connection.

Connection.

Yeah. You have all these different data points, donor history, event attendance, you name it. But if they're all in separate silos, you're not building relationships. So we always push organizations to ask, you know, is your data truly connected?

And that is precisely the whole idea behind our newest feature, Given. That's g I v e n t, and it rhymes with event. We really designed Given to be that bridge. It connects corporate generosity, event impact, and that whole donor data loop all seamlessly.

It's our answer to how technology really can make a difference.

Okay, so what is it exactly?

Simply put, GivenD is a proprietary virtual fundraising app we built specifically for Zoom. It transforms, well, any virtual meeting or webinar you can think of into a fundraising event right then and there.

So let's really define this. It's a click and pledge app built for Zoom that lets your supporters and sponsors turn basically any of their virtual events into a fund raiser for you.

That's it. But we knew friction is the enemy of giving so we built it around what we call a zero friction model.

There's no friction for who?

For the non profit mainly. The corporate sponsor, they just need their regular Zoom account and a given code, a token that you give them.

Okay.

But here's the crucial part for our clients listening. The nonprofit organization itself does not need a Zoom account. You don't even have to be there to get all the donations.

That's that's huge. That's a massive operational burden just lifted.

Right.

So instead of a nonprofit having to host 10 virtual galas, you're saying create one given.

And then invite 10 of your corporate partners to plug it into the meetings they're already holding.

That's the power of distribution then. The reach is only limited by network and I guess your imagination.

Exactly. You're not asking them for a new event anymore. You're asking them to make their normal everyday meetings, their all hands calls, customer briefings into donation opportunities.

It gives them a really visible branded way to show support.

And you get the donations in real time, instantly. No tech burden on your end.

So if I'm a nonprofit listening right now and I want to get this out to my corporate contacts, what's the setup look like? How do I get that token?

It's designed to be incredibly fast. You just log in to our main hub, connect, go to the launcher, and select fundraising.

Okay.

From there, you just choose Givent, click new Givent, and link it to a campaign. It could be an existing one

Mhmm.

Or you can make a new one just for this.

And then the token is just Yeah. Generated.

Instantly. It generates the given token, and we even give you a prewritten email template with all the instructions. You just send that off to your corporate partner, they install the app, pop in the token, and they're ready to go.

So simple. Okay. Let's talk about the experience from the other side. For the people actually on that Zoom call, the participants, what do they see?

The key is that it's all seamless. The donation form pops up right there inside the Zoom window. Mhmm. Nobody has to leave. Nobody opens a browser.

That keeps conversion rates really high.

And what can they do on that form?

Well, they can make a gift obviously, but they can also set up recurring payments right then and there.

Oh, that's powerful.

It is. And we also built in our double the donation integration they can if their company will match the gift all in the same flow.

You mentioned real time feedback for the host, the person running the meeting.

Yes. The streamer. On their screen, they see a live feed of donation counters and donor names as they come in. It's like a subtle little ticker.

That's total gamification.

It is. When people see their colleagues giving and they see that total climbing, it creates this, this incredible social motivation to join in.

Which I think leads us perfectly to this boost feature. This sounds like a really clever tool.

The boost feature leverages that exact psychology. So let's say someone donates a $100, that donation appears on the streamer screen.

Right.

A boost button appears right next to it. If another attendee clicks that, they're instantly shown higher donation amounts. Maybe starting at a 125 or a 150.

So it's actively encouraging them to one up the previous donation?

It challenges them to increase the impact to build on the momentum right in that moment.

And what if this is all part of a larger peer to peer campaign? How do you connect a donation from a corporate Zoom call back to the individual who made it happen?

That's all unified in the background. If the given is linked to a peer to peer campaign, any dollar raised in that Zoom call automatically credits the individual fundraiser's personal total on their page.

So those internal corporate champions get the public credit they deserve.

Fully unified. Absolutely.

Let's really get strategic now. Unlocking corporate sponsorship. The whole mission here is to get companies fundraising on your behalf during their normal course Right.

Make generosity part of the agenda. And we're already seeing amazing uses for

it. Internal

all hands meetings are a huge one. Also virtual trainings, customer webinars, quarterly CSR initiatives. And of course, it's perfect for big giving seasons like Giving Tuesday.

Let's use an example. Let's say our company is a imaginary corporation.

Okay. Imaginary corporation.

You have a board member who works there. They have a regular monthly strategy meeting.

A routine meeting.

They can just grab the given token you sent them, add it to that existing Zoom call in about five minutes, and boom. That meeting is now a fundraiser.

No heavy IT lift. No new event to plan.

It's exactly what we say. Corporate giving made seamless in Zoom.

And the branding supports that relationship. The nonprofit, our customer, they go into the given admin and they actually upload the corporate partner's logo.

So it's imaginary corporation's logo that everyone sees.

Yes. Their logo appears on the streamer. It gives them the visibility, it gives them the ownership of that giving moment, and the nonprofit just focuses on the mission.

Which brings us right back to where we started, that first question. Is your data connected?

This is where it all closes the loop. When you connect GivenT to your CRM like Salesforce, the data becomes incredibly powerful.

What does that unlock?

Think about this. Because the data is all tied to that specific GivenT token from Imaginary Corporation, you can build a custom auto responder in Salesforce.

A custom receipt.

More than that. A custom thank you email that goes out instantly with Imaginary Corporation's logo on it, maybe even a custom message from their CEO.

Wow. So every single person who donates on that call gets a receipt that is fully branded by the corporate partner.

It's a complete professional branding experience that reinforces their generosity. And it's all automated because the data is connected.

Yeah.

You can see which meetings raised the most, who the key champions are inside that company. The possibilities are really only limited by your imagination.

It's a perfect example. Real time giving leading to real world change, all because the data is finally connected.

And we really need to state this clearly. This feature, Givennt, is absolutely free for all Click and Pledge accounts. It's just part of the Click and Pledge fundraising command center.

For more information about this and all Click and Pledge products, make sure to visit clickandpledge.com and request for a one on one training or demo whether you are a client or curious about our platform, just ask us and we will gladly get together with you to chat.

And here's a final thought to leave you with. If one corporate sponsor, just one imaginary corporation can mobilize all their internal meetings for your cause, what would happen if you invited five? How much could that change your monthly revenue?

Talk to you all soon in our next episode of beep, where we take deep takes into all things click and pledge.