The episode content describes the Adaptive Intelligent (AI) Link, a new feature powered by Click & Pledge. This system assigns a unique donation link to each contact in Salesforce for the life of their presence in the CRM. The AI Link is designed for hyper-personalization, automatically adjusting suggested donation amounts based on the donor’s historical data, personal context, and their giving history and potential. When a patron clicks the link, the donation buttons are customized. The system also adapts based on the donor's Engagement Rank and special Boost Days (such as Giving Tuesday or Year-End Giving), tracking and analyzing the donor's journey to maximize donations and revenue.
